Video Production

Challenge: Professional soccer player and NSP Soccer Training CEO and Founder Heath Martin grown more than 607,000 followers across Instagram, TikTok, and YouTube. But he needs to convert that audience to his paid, AI-powered training app.  

My role: Log all footage, complete all editing in Premiere Pro, assist in thumbnail generation, and help design long-form strategy to target potential customers.

Results:  By producing long form content focused on thought leadership as oposed to entertainment, we hope to convert a higher-value audience.



Challenge:  Sports visual effects videographer Henry Van Wincoop has an influencer brand with 1,113,000 followers across Facebook, Instagram, and TikTok. He needs to create an incredible volume of content, but as a solopreneur, Henry wanted live-production help and background footage for a series of videos. 

My role: Create video thumbnails, physically help with video production, and capture b-roll for behind the scenes content. 

Results: Across channels, videos I assisted on have received more than 51,000,000 views and 368,100 likes while I learned how content influencers work.
                                                                

                                          Challenge: AidData was fielding ad-hoc requests from outlets like Bloomberg News about China's fiscal exposure to the Iran War, but had no central resource to exhibit thought leadership and point reporters or the public to.

My role: Collaborated with the Executive Director to distill key findings, wrote script, conduct all videography on iPhone, and edit in Premiere Pro.

Results: When CNN and NHK journalists followed up with questions, we sent them this video, freeing up staff time. The clip was also reposted by policy analysts from institutions like the Atlantic Council.




Challenge: Promote research with short-form video across social media using graphics from report, interview footage with main author, and b-roll from across Hampton Roads.

My role: Wrote questions, conducted interview, logged all footage, captured b-roll, and edited clipped versions together. 

Results: This video drove engagement for our report across AidData’s social media channels, including a 12.58% engagement rate on LinkedIn. It was also featured in W&M News coverage.

Challenge: Assist professional photographer Amanda Maglione on her photo shoot for the Financial Times while capturing behind-the-scenes footage to produce content to promote her services.

My role: Captured footage, assisted in photography, and edited together short-form video for social media. 

Result: Generated referral clients from Amanda's business and increased engagement across her social channels.

Challenge: Quickly produce an accurate, engaging video summary of researcher findings on the political transition in Venezuela following Nicolás Maduro's departure from power.

My role: Wrote script, set up lighting, and conducted all videography and editing.

Result: Reached key stakeholders on LinkedIn including multiple CEOs, prospective donors, W&M leadership, and a prominent China observer who reshared it to her network.


Challenge: AidData is well known in niche circles for making data accessible via dashboards. But we needed to advertise our expertise to new audiences.

My role: Scheduled interviews, conducted all videography, and edited together. 

Result: In addition to driving social media engagement, the video inspired Nadége Rolland and the National Bureau of Asian Research (NBR) team to produce an upcoming video of their own using my interviews and outtakes.